UAE-based Atlantis Global is to market Hyundai’s earthmoving equipment in the Middle East and Africa (MEA) region
The firm, which forms part of Planet Core Group, has also entered into a trading agreement with Hyundai International regarding precious metals, iron ore, and scrap metal.
“The partnership allows both organisations to establish a robust general trading network where we can leverage each other’s geographical reach, sourcing capabilities, and project execution skills,” commented Dilip Kulkarni, chief executive officer of Atlantis Global.
“Hyundai Group companies are market leaders in their respective sectors and Atlantis Global is delighted to join hands with them to cater to their ever-growing raw material consumption needs.
“This partnership paves the way to a new revenue stream for the company apart from the existing institutional business and trade across IT, agro, and metal sectors,” he added.
Hyundai International is part of Hyundai Group. Atlantis Global Enterprises, meanwhile, is the trading arm of UAE-based Planet Core Group.
“Atlantis Global’s market penetration will be instrumental in marketing Hyundai’s capital goods, earthmoving, and construction equipment in the Middle East and Africa,” commented Jeom Ho Kim, CEO of Hyundai International.