Bridgestone Middle East & Africa (BSMEA) has appointed Zantrak International as its sole distributor in Iraq.
The deal makes Zantrak the first-ever Iraqi distributor for BSMEA, a subsidiary of tyre manufacturer Bridgestone Corporation.
Under the terms of the agreement, Zantrak will supply Bridgestone tyres and tubes for heavy-duty and light trucks, buses, passenger cars, motorcycles, industrial machines, and agricultural equipment.
“Iraq is a key Middle East growth market for Bridgestone,” said Shoichi Sakuma, president of BSMEA.
“[We] are delighted to partner with Zantrak International to support the expansion of our marketing and sales activities,” he added.
Khalil Zantout, chairman and general manager of Zantrak International, also commented on his excitement over the partnership.
“We are proud to partner with BSMEA to be the first distributor for Bridgestone tyres and tubes in Iraq,” he said.
“We look forward to working closely with Bridgestone to achieve results and to operate as an effective distributor by developing a robust customer base for the brand in our market,” explained Zantout.
The distributorship forms part of BSMEA’s strategy to increase its presence in Iraq, a territory identified as a growth market by the Bridgestone subsidiary. Sakuma stated that he and his colleagues have found the right partner in the form of Zantrak.
“We are confident that Zantrak International will deliver strong sales across Iraq as a result of its commitment to excellence and its extensive nationwide presence,” he concluded.
