Renault Group saw its 2014 sales for the Middle East, Africa, and India fall by 9.2%, compared to 2013.
The French automotive group – responsible for the brands Renault, Dacia, and Renault Samsung Motors – sold a total of 308,012 private cars and light commercial vehicles across the region last year, compared to 339,289 sold during 2013.
Even so, the company’s total year-on-year sales grew by 3.2% last year, with 2,712,432 Renault private cars and light commercial vehicles registered globally.
“In 2015, in a market context that remains uncertain, we will continue to move ahead with our medium-term plan, ‘Renault Drive the Change’,” commented Jérôme Stoll, Renault’s chief performance officer and executive vice president for sales and marketing.
“We are forecasting an increase in our global main emerging markets. Our growth will be sustained by an accelerated product plan, with five new models,” he added.
Although Renault saw sales dip in the MEA and India, with its overall market share dropping 0.7 points to 3.8%, there were some regional highlights. The firm maintained its leading market shares in Algeria and Morocco (26.9% and 37%, respectively), and remained the most popular European brand in India with 44,849 new registrations.
The Duster – available from AED 49,900 ($13,585) in the UAE – was the brand’s most popular passenger car during 2014, with 234,883 Renault-specific models registered worldwide.
