CMC has revealed that every one of its Rockwheel product demonstrations has led to a sale.
German manufacturer, Rockwheel, produces a range of hydraulic cutting attachments for excavation, trenching, and demolition applications.
Dubai-headquartered equipment dealer, CMC, became Rockwheel’s official UAE representative in the first quarter of 2014, and has succeeded in converting every customer trial into a sale.
“Every single Rockwheel demonstration that CMC has conducted has concluded with a sale,” revealed the dealer’s managing director, Joe Lahoud.
“We have organised more than 10 trials since we began to represent the brand last year,” he told PMV.
Lahoud contends that UAE contractors are being won over by Rockwheel products’ ability to perform conventional excavation, trenching, and demolition tasks with a single product.
“The beauty of a Rockwheel unit is that it can be used to replace a breaker and a bucket with a single product,” he explained.
“Hydraulic breakers will always be popular in the Middle East because of their versatility. It’s just that some customers are finding that they can achieve greater efficiency and lower operating costs with the Rockwheel attachments.
“That doesn’t mean that these units will replace breakers altogether. On the contrary, they offer an additional option; an alternative tool,” commented Lahoud.
For in-depth analysis of the GCC’s fledgling demolition market, including expert perspectives from Montabert and GTS Demolition, check out the February 2015 issue of PMV Middle East.
