Qudra Automotive Trading Company has taken on the role of exclusive Isuzu dealer in the Hashemite Kingdom of Jordan, opening an Isuzu showroom on Mecca Street, Amman, and a service centre in Bayader.
A development clearly many months in the making with Isuzu Japan, Qudra Automotive had also unveiled a showroom dedicated to Isuzu’s latest D-Max trucks – touted by Qudra as tough, rugged and durable – as well as the automaker’s latest commercial N-Series trucks, including the NPR model.
“We celebrate the beginning of a fruitful journey launched through our latest local investments in the lightweight truck and heavy commercial vehicle segments,” said Mohammad Alayyan, CEO of Qudra Automotive.
“With the launch of Qudra Automotive Trading Company and the establishment of our partnership with Isuzu Motors, we are eager to build upon Isuzu’s trademark combination of advanced safety, economically and environmentally friendly performance, and superb service.”
With the opening of the new facilities, Isuzu’s partnership with Qudra reinforces its brand presence in the Kingdom and ensures that a dedicated, well-trained aftersales team deals with its customers.
“We have great confidence in [Qudra]’s board of directors, who have extensive experience and well-established knowledge across all aspects of the automotive industry, both locally and regionally,” commented Takanobo Furuta, executive VP of Isuzu Japan.
“Their expertise will undoubtedly contribute to the success of Isuzu and its products in the Jordanian market.”
Founded in 1916, Isuzu Motors boasts the longest history of any Japanese vehicle manufacturer, and guided by its mantra of “creation without compromise” had expanded to more than 100 countries.
