JCB Power Products has acquired the business and assets of Broadcrown Ltd, a UK-based manufacturer of diesel generator sets.
The deal will include Broadcrown’s 2,700-sqm assembly and test facility in Staffordshire, a 1,765-sqm plant in Wales, and its 100-strong workforce.
JCB stated that the acquisition will help to strengthen and extend its generator range.
Commenting on the move, Jonathan Garnham, director and general manager of JCB Power Products, said: “JCB Power Products already has an excellent generator range sold through a network of 150 dealers. This purchase offers us a fantastic opportunity to accelerate the growth of the JCB Power Products business by significantly extending the range. It also offers a great opportunity for the fuel-efficient JCB engine to power more generators.”
Broadcrown specialises in diesel generators and power generation systems that range from 6kVA to 30mVA. The new business will operate under the name JCB Broadcrown, and its products will be marketed as Broadcrown.
JCB has expanded its distribution network during recent years; the firm now sells power generation products in all global territories, except North America.
JCB Power Products currently offers a range of over 200 generators, from 8kVA to 3,300kVA. 35% of its models are powered by JCB proprietary engines.
