Johanna Flanke, an HR manager at the Volvo Group in Sweden, has been awarded this year’s ‘employer branding’ prize by survey company Universum, for her role in attracting talent to the firm.
Part of the purpose of the prize is to encourage efforts to improve the recruitment progress within the equipment industry at a time when many manufacturers being faced by a serious shortage of engineers.
According to the judging criteria, the prize is awarded to Flanke as someone who “has raised awareness of employer branding not only within their own company, but within the industry as a whole.”
This is the second time Flanke has won an award from Universum, after she was previously recognised as ‘HR manager of the year’ in 2014.
“This acknowledges that we are an attractive employer and shows that we are on the right track,” said Volvo HR director Kerstin Renard.
The jury noted that Flanke had helped talented people to “grow within the organisation and become ambassadors who will attract both recent graduates and experienced professionals to the company”.
Under Volvo’s corporate objectives, this included a clearly defined plan for each employee, an active feedback culture and skills development.
Flanke added: “The best investment we can make is to ensure that we are attractive to prospective employees. This shows that we take all the issues relating to the long-term supply of skilled staff very seriously.”
