Off-highway tyre manufacturer Balkrishna Industries (BKT) has brought a mobile version of its website optimised for smartphones and tablets online, giving customers access to information on its products and services through streamlined interface.
The mobile version is immediately available in six European languages: English, Italian, French, Spanish, German, and Portuguese – and BKT already has plans to go live with additional languages to cover the 130 countries where it is present.
Covering everything from video content to detailed tyre specifications, BKT’s site also considers the need of different users from around the globe by providing a choice between the two major measurement standards – metric and imperial – when reporting technical data.
BKT has achieved marked success with its digital strategy, hosting 368,000 visitors on its website and generating two million page views so far in 2016, while garnering 134 thousand followers on its Facebook page alongside activity on Twitter, Linkedin and Youtube.
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