SSAB has launched a global awareness campaign about the carbon-saving benefits of selecting a high-strength steel grade at the production stage of transport vehicles and construction machinery – by reducing weight, improving fuel economy and extending product lifetime.
Its ‘EcoUpgraded Steel’ initiative aims to highlight how its steel can generate CO2 savings over the lifetime of the product that exceed the CO2 emitted during production of the upgraded part – demonstrating the environmental benefits of high-strength steel.
Ozgur Yalcin, SSAB’s Area Sales Manager for Middle East, explained: “By upgrading to steel from SSAB, during the use of the product, manufacturers will quickly be able to compensate for the CO2 emissions from the steel production process. And once the break-even point has been reached, the application will continue to deliver CO2 savings far in excess of the original CO2 debt.”
The SSAB EcoUpgraded initiative aims to provide information relating to reduced CO2 emissions that will enable OEMs – and their customers – to benefit from improved environmental performance.
Yalcin continued: “The Middle East region is becoming increasingly aware and regulated on CO2 emissions and businesses are looking to be environmentally friendly and compliant from a regulatory standpoint.
“With longer service life, lower weight and increased capacity, our customers are able to drastically improve their rating from an environment-friendliness perspective, while improving business factors such as the ability to carry increased payloads and greater fuel efficiency.
“The ability to protect the environment and reduce emissions as a business is going to be an increasingly important aspect for SSAB and our customers, and the SSAB EcoUpgraded is an important initiative in that direction.”
The environmental benefits provide SSAB´s customers with an additional competitive edge and can open new markets and opportunities for them.
Yalcin explains: “We want to help our customers not only in staying ahead of new legislation and environmental demands, but also to convert this into a business opportunity.
“By upgrading their products with more advanced steels that provide tangible benefits, they can also promote their own marketing efforts and long-term profitability.”
