Automotive giant Hyundai Motor Group is supporting the ambition of Korea’s Busan city to host the World Expo 2030 with the provision of a fleet of electric vehilces (EVs) during the 172nd Bureau International des Expositions (BIE) General Assembly, recently held in Paris.
As a part of its initiative, the Group will be providing ten EVs, wrapped with the Busan logo, as transportation to the Korean delegation.
“This initiative will promote Busan as a candidate for hosting the World Expo, to major figures from the BIE member countries as well as tourists from all over the world who are visiting Paris,” Hyundai wrote in a statement.
The Group’s electric vehicles , wrapped with the logo ‘BUSAN is READY!’, were driven around major tourist attractions in Paris, including the Louvre and Eiffel Tower.
This year’s BIE General Assembly is also referred to as the ‘final gateway’ for the role it will play in deciding which country will host the 2030 World Expo.
While the Korean delegation will be conducting its fourth presentation and engaged in intense bidding activities inside the General Assembly, outside, Hyundai Motor Group’s EVs will be the face of Busan, promoting the city to the world.
The Group’s latest support initiative for Busan follows similar activities last year when it created a positive atmosphere by utilising its eco-friendly vehicles.