Indian premium e-bike company EMotorad (EM) recently launched its first overseas operations in UAE in August 2021. The makers of EMotorad e-bikes see the UAE market entry as a major opportunity to redefine mobility across the country. After building trust with their top-quality products amongst Indian consumers, EM will showcase its international range of EV products on a global level during the upcoming Dubai Expo in October 2021.
“Dubai is the gateway to the world. And our motto to come to the UAE is to cater to a broader segment of the audience. We wish to work very closely with our overseas partners as well as the government. Also, with the Dubai Expo coming, we found this to be the perfect time for us to step in, as it attracts prominent people from around the world,” said Aditya Oza, Co-founder, and CMO, EMotorad.
With similar synergies and a common goal of delivering the highest quality products in the Middle East markets, EZYTRONIX and EM have joined hands to launch the flagship brand and establish EM products. The collaboration will expand EM’s market in GCC thereby generating further opportunities for people to experience e-bikes. The collaboration will further contribute to the growth of the EV market in the Middle East market. EZYTRONIX and EM will also pool expertise for technological innovations for better quality and more durable products.
“EM is one of the largest e-bike manufacturing companies in the world with four factories in China and one in India and has clients in over 72 countries. It has successfully established its brand name in India and will now follow in UAE. This makes EM a reliable and strong partner to fulfill supply chain requirements,” mentioned Kaustubh Kulkarni & Mahesh Deshmukh, partners at EZYTRONIX.
The four flagship e-bikes to be introduced for UAE by EMotorad are T-Rex, Doodle, Trible and ENER-G. “The bookings will begin from August 1. The brand will also go live on top online marketplaces such as Amazon, Noon.com besides our official website. We will also be tying up with dealers across UAE,” Sumedh Battewar, Co-founder and CBO at EMotorad added.
These bikes have been specifically designed keeping the UAE demography and customer needs in mind. “Among the four e-bikes to be launched in UAE, Doodle and T-Rex are already doing wonderfully in India. We are adding ENER-G and Trible, which perfectly match their use-cases in this market. While ENER-G is a mini scooter, exclusively designed for the delivery segment, Trible is a tri-fold e-bike for the last-mile commute. And it’s a pick-up and go e-bike that suits the UAE market to perfection,” Rajib Gangopadhyay, Founder, EMotorad shared.
EMotorad has big plans for the UAE in terms of driving e-mobility across the country in tandem with Government initiatives of promoting clean and green transport. “The global shift towards electric mobility is now inevitable. The Government of the UAE has always been progressive in terms of promoting new concepts, startups, and ideas. With the support, we are confident to meet the growing demand with quick delivery time. Our smartly engineered e-bikes will benefit the country as a whole as we are bringing an altogether new and exciting way of commuting,” said Kunal Gupta, Co-founder, and CEO, EMotorad.
EMotorad was founded in 2020 with an aim to promote green mobility with luxury and affordability being the USP. The founders of EM are Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar. In a span of one year, EM has expanded its dealership across India with three flagship products – EMX (India’s first dual-suspension e-bike), T-Rex (mountain e-bike, designed for rough terrain), and Doodle (fat tyre foldable SUV of e-bikes). The company has sold over 10,000 units with annual revenue of $15 million.