IVECO has partnered with Al Imtiyazgroup for importing transport goods and spare parts as its authorised dealer in Libya.
This appointment by IVECO was after a thorough assessment of Al Imtiyazgroup reputation and recognition in the market while taking into consideration factors such as a strong and nationwide after sales support network, long serving staff strength and their customer care excellence, IVECO wrote in a statement.
Al Imtiyazgroup was established in 2012 as a division of Whiba Holding Group, one of the leading business groups in Libya, the statement noted.
Whiba Holding is present in 15 sectors of activity and represents many prestigious international franchises in Libya such as food and beverages manufacturing, real estate investments and development, feeds manufacturing, trading, maritime, and oil and gas sectors.
Commenting on the development, Shahram Falati, IVECO Africa & Middle East business director said, “We are glad to improve our presence in Libya thanks to the appointment of an additional partner. Starting in January Al Imtiyazgroup for importing transport goods and spare parts joined IVECO Official Network.
He explained that the customers have now the chance to drive the IVECO range and to be supported by the best transport solution across the whole country. Our focus will be as usual on quality and excellent service provided by a strong network.
According to Ibrahim Musbah Whiba , CEO of Al Imtiyazgroup, said, “We are delighted to become a partner of IVECO in Libya. This is a proud moment for us as we are expanding our product portfolio and services to our customers beyond the construction Equipment range.”
IVECO has a strong presence in Libya, and the company believes its new partnership will fuel the growth of IVECO brand to greater levels moving forward. The new range of Heavy, Medium & Light vehicles of IVECO will be available for delivery to customers by early 2023.