JLG Industries hosted a hybrid event at the company’s UK location in Leicester from 9 to 20 May, 2022, attracting distributors and customers from Europe, Latin America, the Middle East, India and South Africa. The JLG New Perspective Live event also included virtual event running simultaneously for those unable to attend in person.
Visitors had the opportunity to see a range of new and award-winning equipment on display and during demonstrations. This included the 670SJ self-levelling boom, X22JP compact crawler boom, 860SJ HC3 boom lift, EC450AJ, the DSP series of stock pickers, the Toucan range, and the ERT and RT scissor lifts.
Keynote presentations were given from the dedicated electrification area, which was flanked by sustainable solutions such as the electric engine conversion kit and the DaVinci all-electric scissor lift. Visitors could also put their operating skills to the test in a specially created maze game, controlling the DaVinci AE1932 using the JLG Mobile Control phone app.
As the UK is the home of JLG’s low-level access range, these products were featured prominently in the line-up. Guests were invited to take tours of the factory, see the paint line via a live video feed, and view the low-level access demo area from an elevated position on a specially built platform.
For those unable to attend the New Perspective event in person, the virtual event continues to run, offering a hub of content in 4 different zones: core products, low-level access equipment, electrification solutions and customer care.
Karel Huijser, JLG general manager and vice president for EMEAIR, commented: “We wanted to cater equally to all audiences with our New Perspective event. It’s great to see that the demand for live events is back, while the demand for virtual environments is still high. That is why we went hybrid.”