Magna Tyres has announced plans to Industra, which is the biggest supplier of specialty tyre services. The company works with three product categories: industrial tyres (from forklifts to port handling machines), tyres for earthmoving machinery and the agricultural sector (tyres, wheels and tracks).
With this acquisition, together with existing structures of Magna Tyres Poland Sp. z o.o., Magna Tyres Group aims to become the strongest player on the market of Industrial and OTR tyres in the region of Central and Eastern Europe. The expansion in this part of Europe supports business growth and meet the needs of the company’s diverse customer database. It also enables Magna Tyres to further expand into regions such as the Baltic Countries, Balkans and Eastern European countries.
Another additional advantage of this acquisition is the vision of both companies to support customers with full-service tyre solutions. The local service of the two companies in Poland enables Magna Tyres to meet the needs of its current and potential customer base.
As of now, Magna Tyres has the largest fleet of specialized equipment, including five mobile presses, two giant stationary presses for mounting heavy solid tyres up to 33″ and seven mobile service trucks for replacing large tyres in construction machinery.
The acquisition shows that the growth of Magna Tyres Group is on track to increase turnover to over $670 million (EUR 600 million) in 3-5 years. Industra’s net turnover is almost $11.3 million (EUR 10 million).
’’We’ve always been focused on the expansion of Magna Tyres Poland and our business in Western Europe as well. This collaboration strengthen our European footprint and gives us possibilities to increase and support the customer database in the Eastern part of Europe even more,’’ said Michael de Ruijter, CEO and president of Magna Tyres Group.
Remigiusz Bęben, CEO of Industra, said: ’’ I have known Michael de Ruijter and the general manager from Magna Tyres Poland, Marcin Kochaniak, for years. We look at the market in a very similar way. I’m sure that working as one team will allow us to provide our clients better service and better choice of products. We will be able to use the experience of Magna Tyres in Poland and in the rest of the world, and Magna will be able to learn from us how to work with end-users of agricultural, industrial and TBR tyres. I think our multichannel sales strategy in Poland will be an inspiration and a role model for other markets in Europe and the rest of the world.’’
Marcin Kochaniak, CEO of Magna Tyres Poland, adds: “I am very happy that this transaction is finalized. Looking for strategic partners for a long time, knowing the nature of the market in our part of Europe, the market habits and people operating on it, I believe that the acquisition of Industra, with all its experience and the team, will turn out to be a bull’s eye.”