National Auto Parts (NAP), a subsidiary of Petromin Corporation, has signed a distribution agreement with the leading tyre producer, Pirelli, placing NAP as a new distributor for Pirelli tires in the Kingdom of Saudi Arabia.
The agreement was signed in Milan, Italy, between Kalyana Sivagnanam Petromin GCEO, and Khaled Jnifen, CEO of Pirelli for GCC, Middle East, Africa, and India, NAP said in a statement.
This partnership places NAP as a one-stop-shop for wholesalers and independent garages, with multi-brand auto parts solutions in the Kingdom of Saudi Arabia, the statement noted.
“NAP as a new company will play a key role in the region, creating a digital marketplace promoting customer convenience and trust,” the Petromin subsidiary said.
The distribution agreement plays a pivotal role in positioning NAP as the “partner of choice” for the KSA market as a new distributor in the country.
Commenting on this partnership, Kalyana Sivagnanam, group CEO, Petromin Corporation said, “We are extremely excited about this collaboration. Petromin and Pirelli are two of the most trusted realities in the Kingdom of Saudi Arabia.”
According to Sivagnanam, both partners have their equities aligned and are relied upon in terms of quality, technology, and sustainability, catering to whole-sellers, retailers, and individual car owners in the Kingdom.
“This partnership will result in the delivery of innovative and reliable customer solutions with sustainability at its core. Petromin’s reputation in the markets that it serves is endorsed by its customers and stakeholders. This is based upon our strong foundations, established 50 years ago, since the company’s formation in 1968.”
Jnifen from Pirelli said, “Having the right distribution partner for Pirelli, as well as offering the level of customer support and service our clients expect, is a key factor in our success as a leading global brand. That is the reason we strongly believe that working closely with NAP, we can achieve the desired growth and success.”
Steve Horne, CEO, NAP, viewed the partnership as a long-term association with the Pirelli brand and said, “We are proud that Pirelli has chosen NAP as a new distributor in the KSA. The association aligns with NAP’s mission to be the leading automotive solution provider in the Kingdom.
It places NAP as the number one premium tire distributor in the KSA, and together with Pirelli we aim to transform the tire market through a multi-channel approach working with our wholesale partners, opening new state-of-the-art retail centers, and using our B2B and B2C platforms to reach independent garages and car owners, said Horne.