Rolls-Royce Motor Cars has announced plans to launch a fully electric car named ‘Spectre’ in Q4 2023 and that its on-road testing is imminent. The broader plan is the full electrification of Rolls-Royce’s entire product portfolio by and discontinue sales of internal combustion engine products by 2030.
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”
Rolls-Royce has been experimenting with an electric powertrain for some time. In 2011, the manufacturer revealed 102EX, a fully operational all-electric Phantom, and followed this in 2016 with the fully electric 103EX.
“Now is the time to change the course of the future of luxury. We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world,” said Torsten.
“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit . You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future,” he added.