UAE-based Ventana has been named Husqvarna Forest & Garden’s first authorised distributor to offer its full product range and accessories.
The partnership will see Ventana sell Husqvarna Forest and Garden’s full suite of products from ride on mowers, walk behind mowers, robotic mowers, hedge trimmers, blowers, sprayers, chainsaws, and brushcutters.
Umut Demirel, UAE country manager and area sales manager, Husqvarna Distributors Middle East & North Africa said: “Our partnership with Ventana will help us in establishing ourselves as market leaders in forest, park, and garden products in the region. It will also provide us with the chance to serve Proscape’s machinery needs for their awarded projects; while also offering solutions to end users and landscaping businesses via Ventana’s network.”
Riyad Mustafa, general manager at Ventana, said: “Our success in the Middle East is built on our ability to offer a comprehensive landscape of golf and turf product range to our customers. As an existing distributor to some of the leading global machinery brands, the addition of the Husqvarna brand to our expanding portfolio is a testament to the success of our business and our commitment to a long-term business strategy in the region.”
Husqvarna’s full product range will go on display from November 2022 and will be available for sale in Ventana’s Sheikh Zayed Road showroom, close to key landscape communities in Dubai. The organisation’s showroom, warehouse and after sales centre are also centrally located, offering customers a one-stop- shop for all their lawn and garden machinery needs.