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Demand for power generators has been growing steadily throughout the Middle East, with JCB Power Products recording a 30% increase in sales over the last three years.
JCB Power Products will make its debut at the Middle East Electricity (MEE) exhibition in Dubai. JCB will demonstrate its broad portfolio of products at the MEE show, with generators from 8-2,750kVA alongside a range of lighting towers. JCB generators are supplied with a variety of engines, including the JCB Dieselmax to suit individual customer requirements.
Product support remains a key selling point for JCB Power Products, with JCB’s LiveLink telematics system supplied as an option on all generators, allowing customers to remotely manage and monitor their power generation equipment.
Adam Holland, managing director, JCB Power Products, said: “As regulations for back-up power become more stringent, rental companies and contractors are looking to leading manufacturers like JCB to provide the next generation of both prime and emergency standby power generation equipment. There has been major expansion in the rental industry, to support growing infrastructure developments throughout the Middle East, along with an expansion in event support.”
Adam Snelson, general sales manager, JCB Power Products, said: “Our flagship QS generator range has had fantastic success around the world, particularly in the Middle East and Africa. We’ve seen sets powered by the JCB 4 cylinder and 6 cylinder ranges, double in sales over the last 2 years.”
“We continue to see repeat business from customers in many sectors who are choosing the QS models to supply the power for both prime and standby solutions. What sets this range apart is the robust and durable design and the JCB engine. Not only are these engines built to perform, our dealers are very familiar with the engine range, which makes service and support efficient, while spare parts are readily available through our many parts distribution centres,” he added.
