Doosan Infracore announced that it had sold 18,686 excavators in China in 2020, representing a 22.4% increase over the 15,270 units sold in 2019 and the highest figure in the last ten years, since it sold over 16,700 units in 2011.
Previously, Doosan Infracore recorded its highest ever sales figure of more than 21,800 excavators in 2010.
Doosan Infracore has increased its market share from about 13% in 2015 to about 23% (as of 2020). The company is locked in fierce competition with Caterpillar (CAT), the world’s largest excavator manufacturer, for the No. 1 position in the Chinese excavator market.
In November of last year, Doosan Infracore became the first foreign manufacturer in the Chinese market to exceed an accumulated production figure of 200,000 excavators. The manufacturer is aggressively penetrating the market with differentiated products, services, and marketing, such as launching locally customized products tailored to the growing trend of the Chinese market, providing online live service training, and holding online launch shows.