Sany Heavy Industry this week signed a $2 million deal for mobile cranes, one of three deals for the company at the Big 5 exhibition.
The Chinese machinery giant sold the machines to a Saudi client in the first day. On Monday it signed another deals to provide three excavators, and on Tuesday it was looking to close the deal for units of its concrete machinery, according to the head of international marketing.
“We find that The Big 5 is the most influential show in the Middle East, and it is a key market for our strategy,” Kevin told CW. “We have seen people from all over the region come that Sany knows from its subsidiaries, and often bring their clients to be able to see the machines.”
Sany returns to the exhibition this year after a two year break. In the meantime the company has increased its market share for the vast range of cranes and excavators it supplies throughout the region.
Products include concrete machinery, crawler cranes, truck cranes as well as machinery for roads and ports and wind turbine projects. This year it launched the world’s largest crawler crane – the 3,600-tonne Sany SCC86000TM.
Its market share includes new business in established markets such as Abu Dhabi as well as growth stretching from Saudi Arabia to Egypt and Algeria. The company has around 10 subsidiaries in the region to stay close to projects and clients.
“After the financial crisis there was of course a fall in construction activity in the region, but from this year we predict that the market will go up,” he added. “That’s why we’re putting so much effort and energy here. We will also be looking to grow the employee numbers as the business grows.”
Sany’s participation in regional shows is extensive, and after the close of The Big 5, the company will be participating in an oil and gas exhibition in Basra, Iraq. Kevin added that the company sees the country of one of huge potential amid its wide government spending plans, as is the energy sector.
“We don’t have the majority of our work in oil and gas, though we certainly supply to that sector. we mainly still focus on construction, as well as mining.”
He revealed that the company is eyeing a number of acquisitions in the mining sector, another area of growth potential. Currently, this has involved a number of discussions in Chile – home to many of the largest copper mines – as well as Mongolia, though its next step is pending its financial options. Hong Kong-listed, the company is in the top 500 biggest companies in the world.
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