Sany has no plans to launch any new products at CONEXPO. Instead, the Chinese manufacturer is confident that it can win over the US market with its existing line-up.
To this end, the company has reserved both indoor and outdoor exhibition areas to showcase a diverse range of its machinery.
“Through our participation, we hope to boost sales of Sany products across North America,” commented Sany Middle East’s Water Jia. “We will use CONEXPO to promote brand awareness, and to further strengthen our reputation in the region.”
CONEXPO will also provide an opportunity for Sany to assess the activities of rival brands, according to Jia.
“Events such as this facilitate the creation of constructive connections between manufacturers, distributors, and customers,” he told PMV. “What’s more, we can learn a great deal from our competitors, whether in terms of their products, servicing, or marketing methods.”
