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Al-Bahar has revealed its intention to open a new Caterpillar workshop in the UAE before the end of 2016.
The equipment dealer, which represents Caterpillar in all GCC countries except Saudi Arabia, says that the workshop will help to ease congestion at its UAE headquarters in Sharjah.
The Cat service facility will be situated in Dubai Industrial City, and construction is already underway.
“We are actively pursuing expansions,” explained Ashfaque Azad, Al-Bahar’s area manager for the UAE.
“We have acquired some land in Dubai Industrial City, and we are in the process of installing additional facilities. We want to take some of the pressure off our Sharjah workshop.
“Al-Bahar’s Sharjah facility is large, but it is still crowded; there are too many things going on. Certain activities will be transferred to Dubai Industrial City. We already have the land and construction is taking place as we speak,” he told PMV.
The move represents the latest in a string expansion efforts from Al-Bahar. Throughout the course of the last decade, the dealer has gone to great lengths to bolster its aftersales support network. For example, between 2006 and 2011, the group increased its total workshop space from 1.4 hectares to 3.5 hectares.
In addition to its Sharjah head office, Al-Bahar will use the Dubai Industrial City workshop to supplement its other UAE facilities in Umm al-Quwain (UAQ), Abu Dhabi, and Jebel Ali.
“By the end of next year, the Dubai Industrial City facility will be ready,” concluded Azad.
For full coverage of Azad’s interview, as well as perspectives from Zahid Tractor and Caterpillar, check out the April 2015 issue of PMV Middle East.
