Bursting onto the Middle East trucks scene in the GCC with its first dedicated sales team in 2014, Ford Trucks still has much to prove to the region’s fleet operators, and much more to achieve.
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Posted inGallery, Videos
Video: Ford 2017 F-250 Super Duty makes a splash
Ford unveils the 2017 F-250 FX4 Super Duty pick-up truck with a live demonstration of its abilities
Posted inPMV
Ford targets fully autonomous vehicle by 2021
Ford announces major investment in tech start-ups and staff to deliver a commercial autonomous vehicle within five years
Posted inPMV
Ford wins best ‘small engine’ for 5th year running
Ford’s 1.0-litre EcoBoost has been named ‘Best Engine Under 1.0-litre’, thanks to fuel economy
Posted inMachinery
UAE: Ford to address aluminium recycling benefits
Ford will use Abu Dhabi’s AluSolutions exhibition as a platform to highlight how it recycles enough aluminium to build 30,000 F-150 pickup truck bodies every month
Posted inMachinery
Ford eyes $170m expansion of EMEA assembly plant
Ford Motor Company has announced plans to invest $170m to expand operations at its Silverton Assembly Plant in Pretoria, South Africa
Posted inVehicles
Ford and Al Tayer launch 2016 Ranger pickup in UAE
The latest Ford Ranger pickup truck features Duratorg TDCi engines, electric power-assisted steering, and is available in single-cab, rap-cab, or double-cab formats
Posted inPMV
Ford Middle East appoints new sales director
Lebanese national Mohammed El Houssami to lead Ford and Lincoln efforts across regional markets
Posted inPMV
Ford Middle East appoints Thierry Sabbagh as MD
Ford continues to escalate its activity in the Gulf following the launch of its 2016 hot-climate package Ford Trucks
Posted inVehicles
Ford to triple size of autonomous vehicle fleet
Ford has revealed plans to triple the size of its fleet of Fusion Hybrid autonomous research vehicles in 2016, making it the largest autonomous vehicle fleet of any automaker