marketing
Posted inAppointments
Ahern Group promotes Amelia Pearce to vice president of global marketing
Amelia oversees a team of 10 who deliver shared marketing services globally
Posted inUsed Equipment
Ritchie Bros. enables data-driven management of used equipment
Ritchie Bros. RB Asset Solutions combines inventory management, data analytics, marketing tools and sales channels to provide end-to-end management and disposition of assets.
Posted inMachinery
“Rise and shine maggots. I’m here to pump you up,” says action hero Dolph Lundgren as he gives Volvo excavators the bootcamp treatment
Lundgren plays an army drill instructor in a mini-movie called Pump It Up, testing the toughness and versatility of Volvo CE’s excavators
The film which was shot in a quarry outside Eskilstuna, Sweden, features Lundgren playing a drill instructor in an army bootcamp and testing the toughness and versatility of Volvo CE’s excavators.
Posted inAppointments
Terex AWP appoints Simon Meester as Genie vice president of global sales and marketing
Meester joins Terex AWP from Eaton Corporation where he was vice president and general manager of Eaton’s industrial control division
Posted inAppointments
Mercedes-Benz Trucks appoints new head of marketing, sales and services
Andreas von Wallfeld succeeds Till Oberwörder from May 1, 2018
Posted inPMV
Caterpillar excavator appears in latest Transformers movie
A Caterpilllar excavator joins the cast of robots in Transformers: The Last Knight, the fifth instalment of the live action Transformers movies directed by Michael Bay
Posted inAppointments
Nissan Middle East appoints GM for digital marketing
Nissan names Hussein Dajani as its dedicated general manager for digital marketing in Middle East, Africa and India markets
Posted inAppointments
Musa Tariq joins Ford as VP, chief brand officer
Ford has appointed Musa Tariq to the position of vice president and chief brand officer, making him the firm’s most senior creative and strategic primary brand leader
Posted inPMV
Renault Knight Rider short pays homage to The Hoff
Renault Trafic stars in remake of Knight Rider opening sequence