In a clear reflection of the UAE’s commitment to sustainability, Al-Futtaim Automotive reiterated the importance of transitioning towards electric vehicles through its partnership with one of the region’s leading mobility events, Mobility Live Middle East, which took place last week at the Abu Dhabi National Exhibition Centre (ADNEC).
The UAE has laid out a robust roadmap towards sustainable mobility, through the Net Zero Strategy 2050 as well as strong targets to convert 30% of Dubai government procured fleet vehicles into electric by 2030, and in support of this, Al-Futtaim Automotive’s participation at the event was all about the electric vehicle offerings from the various top global brands it represents.
For the second year in a row, Al-Futtaim Automotive took centre stage at this pivotal industry platform, demonstrating its ongoing commitment to advancing the country’s e-mobility sector and encouraging mass adoption, as the UAE’s EV industry continues to progress forward.
Al-Futtaim Automotive was the Diamond Sponsor of the event, where it displayed its comprehensive EV ecosystem and showcased the diversity of its EV portfolio through a range of products, which meet the varying needs of potential customers and fleet owners across the region. The company’s senior representatives also participated in keynote interviews and panel discussions to offer insights into the latest developments across the electric mobility industry, customer readiness and fleet transitions.
Al-Futtaim Automotive shows off latest models
On the Al-Futtaim Automotive stand, the company spotlighted the Volvo EX30 – Volvo’s nameplate with the smallest CO2 footprint in its line-up; BYD SEAL – a model redefining luxury in electric sedans with its sporty aesthetic and refined comfort; and Polestar 2 – the performance electric car with minimalist design that has already received widespread international acclaim. The company also displayed the Charge2Moov by Al-Futtaim charging technology, which represents a critical part of the electric mobility ecosystem.
Commenting on the participation, Antoine Barthes, Vice-President, Al-Futtaim Automotive, shared: “This year, and especially now more than ever, it was imperative to be part of a pivotal industry event and reaffirm our belief in the EV ecosystem that we are building. With a diverse product portfolio developed to meet diverse customer needs and a robust fleet electrification strategy, we’re not just keeping pace; we’re leading the charge.
Powering sustainable mobility
“This strategy is clearly seen in all our recent launches, from Volvo EX30 during COP28 to Polestar 3 and a range of BYD electrified products including BYD SEAL, just recently. Each of the products addresses specific needs and demands of customers, while all of them have a common goal of powering sustainable mobility forward and encouraging more customers to be part of driving meaningful change.
“Partnering with the region’s foremost mobility event gave us the perfect opportunity to share our sustainable mobility vision, commitment and expertise, as well as participate in important industry dialogues alongside stakeholders on accelerating the transition.”