Galadari Trucks and Heavy Equipment (GTHE) have officially launched SITRAK Trucks in the UAE, marking the launch at a special evening hosted at the Al Raha Beach Hotel in Abu Dhabi, which saw several VIP guest in attendance.
Representatives from Sinotruk – SITRAK’s parent company – and Galadari discussed the significance of the Middle East market for the largest Chinese truck manufacturer at the exclusive networking event, which was part of an evening of celebration as attendees enjoyed the chance to witness the unveiling of SITRAK trucks.
According to a statement from GTHE, the SITRAK brand has already made a considerable impact in the region with its “revolutionary” truck and guests at the event were able to explore the trucks firsthand, admiring their sleek design and cutting-edge technology.
Middle East central to SITRAK operations
Sinotruk and Galadari representatives also shared insights into why the Middle East is so central to their operations and why the UAE is a key supplier. Clearly, the area is a prime location for the distribution and sale of these powerful trucks, and producers are eager to capitalise on the market’s potential, said the representatives.
The networking event was an excellent opportunity for guests to make important connections and discuss potential collaborations, said GTHE, adding that the collaboration was in full view as representatives from Sinotruk and Galadari addressed the importance of the Middle East as a hub of international trade and industry.
“The evening was a great success, and it was clear that SITRAK trucks will be a welcome addition to the region. With Galadari Trucks and Heavy Equipment leading the way, this could be the start of a new era in UAE transport,” said GTHE in its statement.